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Lens Fest 2024
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Lens StudioSnap’s free AR development platform that powers experiences across Snapchat and AR ads, mobile and web applications, and hardware.Camera KitSnap’s AR SDK that lets you bring Lenses into your iOS, Android, and web apps.
Snapchat CamTransform live events and broadcasts into engaging, interactive fan experiences with Camera Kit.SpectaclesDesign Lenses for Snap’s AR glasses, powered by Snap OS. Designed to get people closer over the things they love.
Lens Web BuilderEasily create Snapchat Lenses for ad campaigns directly in Ads Manager.Snap AI BetaThis web tool unlocks the creation of GenAI and ML assets, models, and more for your Lenses.
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Lens Creator RewardsCreate Snapchat Lenses and join the Lens Creator Rewards program for a chance to win monthly cash prizes.
Creator MarketplaceGet discovered on the Creator Marketplace where brands can search and contact listed Lens Creators.
ArcadiaSnap's AR Innovation Studio for Branded Experiences
Challenge TagsPut your creativity to the test and win rewards by participating in the monthly challenge hosted by Lenslist.Learn More
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The Lenscape

Snap AR news, updates and stories of Lens Creators, Developers and Partners taking Augmented Reality to new dimensions.

Snap Co-Founder and CTO Bobby Murphy stands on stage at AWE 2024 announcing the public release of Lens Studio 5.0.
Snap AR Launches GenAI Suite at AWE '24
Go behind the scenes of the newly launched Roommates Lens by Stoopid Buddy and Snap AR.
Snap AR x Stoopid Buddy
See some of the top-performing Lenses we’ve awarded in October.
Top Lenses Awarded in October
Get Your Spooky Lenses Discovered
Recapping Lens Fest 2024
Lens Studio X Spectacles ‘24
More Friends, More Love, More Lenses
New Garment Technology Powers AR Fashion
Augmenting Reality in a Snap
Snap AR Launches GenAI Suite at AWE '24
Snap AR x Stoopid Buddy
Oct 30, 2024
 Snap AR and Stoopid Buddy Roommates Lens

 Collage of AR characters from the Stoopid Buddy Roommates Lens.

Go behind the scenes of the newly launched Roommates Lens by Stoopid Buddy and Snap AR.
Oct 24, 2024
Top Lenses Awarded in October

Boo! The only thing scarier than Halloween is missing this month's roundup of the top-performing Lenses from our rewards program. See what broke through on Snapchat, and make sure to submit your work to the Lens Creator Reward Program for a chance to receive rewards based on their engagement.. And remember, this is just a fun-size serving, so congrats to all of the Creators who earned awards this month!

October Top Performers for the Lens Creator Rewards Program.
Oct 21, 2024
How Snapchatters Can Find Your Spooky Lenses

Check out the great ways your Lenses can get noticed and featured on Snapchat in places like the AR Bar, Collections, and Lens Explorer.

Don’t forget to leverage ‘Tags of the Month’, a great way your Lenses can get noticed and featured on Snapchat.
Sep 24, 2024
Recapping Lens Fest 2024

Lens Fest was kicked off this year riding the excitement of the Snap Partner Summit on Tuesday and the headline launch of the next generation of Spectacles. The agenda for Lens Fest was jam packed with content around specifically how to build for wearable AR experiences and how to use Lens Studio’s new features designed for Spectacles development.

Image of the Santa Monica Pier with floating AR elements and the Lens Fest logo
Sep 17, 2024
Lens Studio Powers Social and Spatial Experiences for the New Spectacles

Create experiences for the new Spectacles that bring people closer together

Photo of a woman wearing the new Spectacles in front of green, vibrant scenery.
Jul 30, 2024
More Friends, More Love, More Lenses

Today is the International Day of Friendship, established in 2011 by the UN General Assembly, “with the idea that friendship between peoples, countries, cultures and individuals can inspire peace efforts and build bridges between communities.”

A group of diverse, smiling Bitmojis with the text “More Friends. More Love.”
Jul 24, 2024
Cutting-Edge Tech Powers Instant 2D to 3D Virtual Clothing

With machine learning and augmented reality, the world is your oyster—or, your fitting room.

A man tries on a tie-dye hoodie using an AR Fashion Lens created using Garment Transfer 2.0.
Jul 23, 2024
From Screen to Scene: Augmenting Reality in a Snap

Figma is the best designer's playground, toolbox, and studio all in one.

The Figma logo and Snap AR logo sit next to one another on a black background full of shiny, golden emojis.
Jun 27, 2024
Discover May’s Top Snapchat Lenses!

The results are in! Check out this past month’s Lens Creator Rewards Program winners, and explore the viral Community Lenses winning big on Snapchat.

A collection of winning AR Lenses with the words “May winners.”
Jun 25, 2024
Snap AR Launches GenAI Suite at AWE '24

This past week, Snap AR took center stage at Augmented World Expo 2024, joining other leading AR developers and business leaders to discuss the latest in XR. 

Snap Co-Founder and CTO Bobby Murphy stands on stage at AWE 2024 announcing the public release of Lens Studio 5.0.
Jun 18, 2024
Dreaming It and Building It With New GenAI Suite

We’re thrilled to announce the general release of Lens Studio 5.0 at AWE USA where we’ll share more about the powerful, new platform.

Shiny, 3D golden objects surround the Lens Studio logo against a grid backdrop. The text reads “Lens Studio 5.0, Download Now.”
Jun 06, 2024
Empowering Creators: Changes to the Lens Creator Rewards Program

At Snap, we’ve always believed in celebrating creativity by empowering our community of creators. Since introducing the Lens Creator Rewards Program, your feedback and insights have been incredibly important to us, influencing how we evolve and shape things. Today, we’re thrilled to announce a host of exciting new updates to the program aimed at providing more transparency into which Lenses receive rewards, an expansion of the tools and analytics available, and the types of Lenses that qualify for the program.

A collection of creative, eye-catching Lenses overlaid with the words “Your creativity, rewarded.”
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