Augmented reality enhances conversations with friends, fuels self-expression and creativity, and brings experiences and education into new dimensions. 

We’ve teamed up with edtech company Inspirit, advised by researchers at Stanford University, to bring augmented reality into classrooms across the United States to help students better grasp STEM concepts. Since the beginning of our pilot this summer with Stride, Inc., we’ve uncovered tremendous results – 85% of students agreed that incorporating AR into their lessons aids with memory and retention, and nearly half displayed a notable increase in engagement. 

With custom-built Lenses brought into an easy to use mobile application with Camera Kit, Inspirit designed a transformative curriculum that pairs Snap’s AR technology with a comprehensive learning guide, empowering teachers to facilitate dynamic learning and students to achieve their best, whether they’re learning from the classroom or at home. The curriculum is designed to stimulate classroom engagement, boost confidence levels, and improve students’ self-efficacy. 

Looking ahead, we’re expanding our work together, with 25 STEM experiences for over 50 schools across the country, using the power of AR to revolutionize the way students learn.

To learn more and for details on how educators can get involved, head to www.inspiritvr.com/snap-ar.

As a video discussion app, the camera is at the heart of the Microsoft Flip experience — it's how community members tell stories and share perspectives. Flip wanted to incorporate augmented reality as a new way to engage and inspire their community of educators, learners, friends, and families.

Camera Kit immediately upleveled Flip’s AR capabilities by providing their community with new tools for creativity, expression, and education. With Camera Kit, Flip delivers custom Lenses developed specifically to enrich the educational experience directly through the camera. These AR Lenses are inspired by the Flip community and teach new skills — like an ASL Lens that utilizes Snap’s advanced hand tracking technology to teach the basics of fingerspelling.

The streamlined AR development and distribution process between Lens Studio and Camera Kit enables Flip to ship monthly expressive Camera drops for their community across key cultural moments like Earth Day and Black History Month. They’ve built a series of more than 80 Lenses in Lens Studio to date, with Lenses optimized towards a variety of high and low end devices.

Microsoft Flip took advantage of the cross platform nature of Camera Kit and integrated AR across their native iOS and Android application and website. After integrating AR on the web through Camera Kit, they saw a 60% increase in their community completing videos.

Voisey’s mission is to empower millions of musicians to write and release music every day, and let the most talented creators be discovered wherever they’re from. By including augmented reality in the creation experience for users, Voisey hoped to improve the visual quality of voiseys being recorded. Since integrating Camera Kit, 43% of total content created on Voisey uses an AR Lens. ⁴

*Voisey is owned by Snap, Inc.

eXplorins utilized Camera Kit on top of their GPS-led map to build an interactive platform for cultural experiences that combines the physical and digital worlds. They aim to stimulate the local culture and economy by creating new ways for consumers to interact with the environment through AR using geo-anchored quizzes, location-based games, and treasure hunts.

eXplorins integrated Snap AR through Camera Kit because it gave them the freedom to create, connect, and reimagine new worlds through best-in-class AR experiences. With Snap’s Custom Landmarker technology, eXplorins provides their consumers with perfectly anchored AR objects within cities and creates multiple AR experiences with very short development cycles.

By enabling users to explore the cities and places they love through immersive cultural experiences, eXplorins makes the world a phygital place with interactive narratives that connect communities, cities, and culture with purpose.

Zoog is an Israel-based video app for creating shared family experiences through reading, learning, and playing when families can’t be together physically. Family members can make storytime videos using Lenses, effects, and sounds as they read. 

Zoog integrated with Snap’s Camera Kit, and using Lens Studio, built a series of Lenses where readers can become a whole cast of characters, creating magical moments for families through augmented reality. 

Their users were 42% more likely to share their creation with loved ones after Zoog’s Camera Kit integration. Users who received a Zoog with Lenses were more than 3x more likely to request another one, and were 100% more engaged, showing their support for the videos with likes and hearts. 

Zoog saw a 280% increase in converting viewers to download the application for the first time after offering Snap’s Lenses, driving new user acquisition. ¹

Smule is a popular music app for singing your favorite songs solo, with friends, or with top artists around the world. Their mission is to connect the world through music and inspire people to reach new levels of self-expression. Thanks to the power of Snap’s Camera available through Camera Kit, their community is empowered to create more captivating musical performances with dynamic visual styles. 

Smule’s Camera Kit integration encouraged their users to create compelling content by bringing fun Lenses to original performances, and in doing so, resulted in increased engagement on the platform. Performances with AR Lenses drove nearly 50% more views and 30% more “loves'' on average, than performances without. ²

inCitu is an AR-powered civic engagement app that takes planning proposals out of City Hall and onto their urban context to make the process of urban development more democratic. 

inCitu uses Camera Kit to expand their tool to unlimited geographies and enrich the AR experience of their app using Snap AR, letting people seamlessly and creatively interact with the proposed future of the places they love.

ShareChat’s Moj is used by over 160 million people every month in India to make short form videos and compete in daily challenges. Moj set out to enhance the creation experience and increase engagement among its creator community by integrating more than 300 unique augmented reality experiences into its application through Camera Kit.

Since launch, Camera Kit has driven a 77% increase in camera usage on Moj, and 48% of all content created with the camera includes AR Lenses. To date, short-video creators have generated more than 64 million posts using augmented reality. ³