Dream It. Build It.

Snap Augmented Reality

Snap AR enables Creators around the world to revolutionize the way we create, explore, and play.

200 Thousand

Lens Creators
Join our growing community of over 200,000 Lens Creators, Developers and Partners building millions of AR experiences.2

2 Million

Nearly 2 million Lenses have been created with Lens Studio, available across Snapchat, Snap Camera, Spectacles and Camera Kit.4

2 Trillion

Lens Views
Lenses from our Creator Community have been viewed over 2 trillion times, and growing.

Design and Develop

Bring your idea to life with our suite of Lens development, management, and analytic tools.

Lens Studio

Lens Studio is a powerful, best-in-class desktop application designed for artists and developers to build augmented reality experiences.

Lens Web Builder

Lens Web Builder enables brands and agencies to create branded AR experiences through our templates with no coding experience required.

My Lenses

My Lenses is a web management tool that organizes, searches and analyzes Lenses published in Lens Studio – all from your browser.

Lens Analytics

Lens Analytics uses anonymous and aggregated data to bring rich detailed insights into Lens engagement, beyond view counts and shares – all while protecting the privacy of our community.

Build The Next Generation of AR

Lenses are Snap’s Augmented Reality experiences, used every day by over 200 million Snapchatters.1  They sense, enhance, and transform the world around us – but we’re just scratching the surface of what’s possible!

Utility Lenses

Build AR experiences that solve problems.
Learn more about our world with the power of Utility Lenses. These AR experiences inform and enrich – helping you do things like translate languages, take spatial measurements, and scan real-world objects.

Snap Camera

Take Lenses beyond mobile with Snap Camera on desktop. Snap Camera offers hands-free engagement with AR for longer periods of time like video conferencing and streaming.


Spectacles are wearable AR glasses that allow Snapchatters to experience AR in a new, totally immersive dimension. Publish directly from Lens Studio to Spectacles in minutes to quickly test and iterate on Lenses.

Camera Kit

Camera Kit allows Developers to bring the power of Snap AR into their own products, creating unique Augmented Reality experiences in their apps.

Engage and Grow

Snap offers programs and partnerships that help you learn, innovate and grow as you build your Augmented Reality business.

Snap Lens Community

Collaborate with peers and learn from a global community of Creators and Developers. Join the conversation on social, subscribe for news, tutorials, guides, support, and inspiration.

Snap Lens Network

With a verified Snapchat profile, find paid opportunities to work with brands and companies, receive funding to pursue experimental projects, and gain access to our most advanced AR tools before they become publicly available.

Creator Marketplace

The Creator Marketplace provides opportunities for top Lens Creators, Developers and Partners by allowing brands and agencies to search for top talent within Snap’s AR ecosystem.


GHOST is Snap’s AR Innovation Lab, with $4.5 million in special funding for research and development.  The GHOST Fellowship looks for qualified candidates to drive innovation at Snap using pre-alpha access to Lens Studio builds and cutting-edge technology.

Join The Community

Get updates from Snap AR including creator tools, tutorials, meetups, events and more – all for free!

Follow Snap AR

For additional content and updates subscribe, connect and follow our growing Lens Creator Community.

1 Snap Inc. internal data Q4 2020
2Snap Inc. internal data December 2017 - February 2021
3Snap Inc. internal data September 30, 2020
4Snap Inc. internal data December 2017 - February 2021
5Snap Inc. internal data December 2017 - February 2021
6Snap Inc. internal data. as of February 2021