AR shapes how we experience the world around us and makes the moments shared between friends on Snapchat truly unique. With AR Lenses, Snapchatters can learn new things, try on clothes, create imaginary friends, and even transform into a horse.
The Lens Creator Rewards Program celebrates creativity by giving a creator a chance to receive a monthly reward up to $7,200 USD for making the top-performing Lenses on Snapchat in the US, India, and Mexico.


If you’re creating a new Lens for the Lens Creator Rewards Program, we want you to let your imagination run wild. But if you’re looking for inspiration, check out a few existing engaging Community Lenses below.
Boost Snapchatter awareness of your Lenses with these Lens optimization best practices and discoverability tips.


Q: How is Snapchat engagement calculated?
A: Engagement is determined by a proprietary formula based on views as well as other various engagement metrics, measured during the prior month. The proprietary payment formula may be adjusted by us from time-to-time.

Q: Does the payout vary depending on performance?
A: Yes. Every month, a Lens Creator could be awarded up to $7,200 USD if their Lens is a top-performing Lens in the United States, India, and Mexico. Payouts differ depending on how your Lens performs.

Q: In which countries will Lens engagement be measured?
A: Engagement of a Lens in the US, India, and Mexico will be used to measure performance each month.

Q: How do I know if my Lens is eligible for the Lens Creator Rewards Program?
A: To be eligible, your Lens must be a public Lens, your Lens must be a high performing Lens in either US, IN, or MX, you must reside in and have submitted your Lens from an eligible country, you must successfully set up a payment account and be guideline and terms compliant.

Q: How do I know if I am eligible for a reward?
A: Creators eligible for a reward will receive an email that they have a payout as well as a push notification from the Crystals Hub within Snapchat, to cash out their payouts.

Q: How often are rewards paid out?
A: Rewards will be paid out monthly.

Q: How do Creators eligible for a reward get paid?
A: Creators who qualify for a reward will receive a push notification via the Snapchat application and get paid through our partner Hyperwallet after successfully completing onboarding.

Q: How long is the program?
A: The Lens Creator Rewards Program is a pilot program and will be ongoing at Snap’s discretion.

List of eligible countries:
Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Colombia, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Ireland, Italy, Jordan, Korea (the Republic of), Kuwait, Libya, Mexico, Morocco, Netherlands (the), New Zealand, Nigeria, Norway, Oman, Palestine, Philippines (the), Qatar, Saudi Arabia, Singapore, Spain, Sweden, United Arab Emirates, United Kingdom, United States.