Creativity
Powered by AR

The World is Your Canvas

Lens Studio is a powerful application designed for artists and developers to build augmented reality experiences for hundreds of millions of Snapchatters. With a huge set of built-in features including custom shaders and advanced tracking technology, the possibilities are endless.

Unparalleled Engagement

AR is core to the Snapchat experience. On average, over 75% of our community engages with augmented reality to communicate, play, and learn every day. With cross-platform distribution on iOS and Android, your creations can reach people all over the world.

Unlimited Customization

Realize any graphical style with our visual programming tool. Create custom shaders with our powerful Material Editor, or choose from the premade Materials Library.

Powerful Interactive Experiences

Start with the Script Graph Editor or Behavior helper script to build interactive experiences without writing code, or use JavaScript to create more complex Lenses.

Transform Anything, Anywhere

With multiple tracking options and features like segmentation and Landmarker tracking, you can create whatever world you dream up.

Add Magic to Your Creations

SnapML allows you to make your Lenses even more intelligent with machine learning. Just plug in an ML model to apply any art style to the camera feed, use custom segmentation masks, attach images to custom detected objects, understand what’s in the scene, and more.

A Whole New Dimension

Seamlessly bring the physical and digital worlds closer together by applying your AR creations to the next generation of Spectacles content, so you can share your world—the way you see it.

Create and Publish

Import Your Creations

Design in your preferred 2D or 3D software. Then, import your artwork directly into Lens Studio.

Build Your Experience

Start with a template, or design your Lens from scratch. Advanced features like 3D Face Mesh, custom shaders, and scripting can help bring your creation to the next level.

Publish & Promote

Submit! Once it’s published, Snapchatters around the world can use your unique Snapcode and Lens Link to unlock and share your Lens.

Grow your business with Lens Ads

Create and Share powerful AR experiences, for free