The World is Your Canvas
The World is Your Canvas
Lens Studio is a powerful application designed for artists and developers to build augmented reality experiences for hundreds of millions of Snapchatters. With a huge set of built-in features including custom shaders and advanced tracking technology, the possibilities are endless.
Unparalleled Engagement
Unparalleled Engagement
AR is core to the Snapchat experience. On average, over 75% of our community engages with augmented reality to communicate, play, and learn every day. With cross-platform distribution on iOS and Android, your creations can reach people all over the world.
Unlimited Customization
Unlimited Customization
Realize any graphical style with our visual programming tool. Create custom shaders with our powerful Material Editor, or choose from the premade Materials Library.
Powerful Interactive Experiences
Powerful Interactive Experiences
Start with the Script Graph Editor or Behavior helper script to build interactive experiences without writing code, or use JavaScript to create more complex Lenses.
Transform Anything, Anywhere
Transform Anything, Anywhere
With multiple tracking options and features like segmentation and Landmarker tracking, you can create whatever world you dream up.
Add Magic to Your Creations
Add Magic to Your Creations
SnapML allows you to make your Lenses even more intelligent with machine learning. Just plug in an ML model to apply any art style to the camera feed, use custom segmentation masks, attach images to custom detected objects, understand what’s in the scene, and more.
A Whole New Dimension
A Whole New Dimension
Seamlessly bring the physical and digital worlds closer together by applying your AR creations to the next generation of Spectacles content, so you can share your world—the way you see it.
Create and Publish
Create and Publish
Import Your Creations
Import Your Creations
Design in your preferred 2D or 3D software. Then, import your artwork directly into Lens Studio.
Build Your Experience
Build Your Experience
Start with a template, or design your Lens from scratch. Advanced features like 3D Face Mesh, custom shaders, and scripting can help bring your creation to the next level.
Publish & Promote
Publish & Promote
Submit! Once it’s published, Snapchatters around the world can use your unique Snapcode and Lens Link to unlock and share your Lens.
Grow your business with Lens Ads
Grow your business with Lens Ads
Create and Share powerful AR experiences, for free
Create and Share powerful AR experiences, for free