Lens Web Builder

Lens Creation, Simplified.

The way we shop is changing fast. Brands need simple, innovative ways to connect with customers at scale.


Build a Lens from scratch or use our extensive library of free assets and templates. 


Select SKUs, build Lenses from new AR Shopping templates, and publish right to your Profile in just a few clicks.


Set up an ad campaign using goal-based bidding for Lenses within the auction, or feature your Lens on your Public Profile for Business for free!

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AR Assets

Check out Lens Web Builder’s Asset Library for hundreds of AR assets related to different verticals and events. Adding assets and objects like Makeup, Accessories and more to your Lenses can increase engagement and relevance.

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