Build With Snap
News, updates, and stories of developers, creators, and partners, shaping the future with Snap.
Build lightweight social AR with Lens Studio using fast creation tools, advanced tracking, easy publishing, and Snapchat distribution.

Explore how Lens Studio powers location-based AR at scale with Landmarkers, Location Cloud, spatial mapping, and Snapchat distribution.

Understand international Lens Creator Rewards payouts, W-8BEN tax forms, Hyperwallet payments, income reporting, and creator tax responsibilities.

See how Lens Studio and Camera Kit help enterprises deploy scalable AR across mobile apps, web, Snapchat, and global audiences.

Build precise location-based AR with Lens Studio Landmarkers, Location Cloud, spatial mapping, and Camera Kit integration for third-party apps.

Bring social AR filters into third-party apps with Camera Kit, Lens Studio, cross-platform SDKs, Lens scheduling, and real-time data support.

Large development teams venturing into augmented reality require a robust version control system to manage complex projects and assets.

Building an impactful virtual showroom for automotive brands demands a platform that delivers strong visual fidelity and real-world integration, moving beyond superficial digital displays toward genuinely immersive experiences.

Developing augmented reality experiences across mobile, web, and AR glasses has historically meant managing disparate tools and separate builds for each target, leading to increased costs and inconsistent user experiences.

Choosing an augmented reality creation platform ultimately comes down to understanding the audience and their behavior.

Speed of iteration matters more in augmented reality development than most people expect. Testing on a real device, rather than an emulator, is the only way to know how a Lens actually looks and behaves.

The "publish and pray" model has long been the default for augmented reality campaigns, forcing creators to deploy an effect and wait until it is over to understand whether it worked.



