The Lenscape

Snap AR news, updates and stories of Lens Creators, Developers and Partners taking Augmented Reality to new dimensions.

How Lens Studio Is Leading in World AR Technology

World AR experiences refer to Lenses designed for the outward-facing camera, looking out at the world — in other words, not a selfie experience.

Lens Studio 4.49: Say Hello to ML Retouch, Performance Dashboard, and ES6

Lens Studio 4.49 offers an array of exciting new features guaranteed to optimize Lens performance, unlock more robust coding capabilities, and highlight Snapchatters’ natural beauty. Take a look at our feature rundown below, and be sure to check back soon for more Lens Studio updates.

Unlocking the Power of AR: Key Insights from AWE ‘23


Version Control Streamlines Project Collaboration in Lens Studio

These Ray Tracing Lenses Will Blow Your Mind

Check Out the Winning Lenses From the Lens Fest Lensathon

Congratulations to our worldwide community of Lens Creators for making the 2022 Build the Future Lensathon our biggest yet! The competition kicked off at Lens Fest, Snap AR’s annual global developer conference, and was followed up by a month of virtual workshops to help participants hone their skills and learn how to harness the power of Lens Studio’s latest capabilities. 

In all, more than 3,000 developers from across the globe competed for $200,000 in prizes, building groundbreaking AR experiences that not only wowed our judges, but captivated Snapchatters around the world. With so much creativity on display, our judging panel had their work cut out for them. After much deliberation, we’re excited to announce the winners of the 2022 Build the Future Lensathon!

Ray Tracing and Multi-User Collaboration Headline Lens Studio Release

With the release of Lens Studio 4.40, Snap AR is excited to announce Ray Tracing is now available for all Lenses built in Lens Studio. Snap is the first company to bring real-time Ray Tracing capabilities to mobile at scale, across Android and iOS. This is the first time Ray Tracing has been offered as a real-time capability for mobile experiences, and we’re thrilled to see what our community creates with this technology. Along with Ray Tracing, we’re excited to introduce support for Version Control for better project collaboration and a new Learn Tab within Lens Studio to better surface new learning opportunities.

Wait’ll You See This

Snapchat Unveils Immersive Scannable AR Commercial

Meet the Winners of the 2022 Lens Fest Awards!

The Lens Fest Awards celebrate developers and creators from around the globe who use the Snap AR platform to create groundbreaking augmented reality experiences. The second annual Lens Fest Awards Show recognizes the year’s best-in-class Lenses across five categories: Play, Fashion, Education, Wellness, and Moonshot. After much deliberation from our judging panel comprised of various Snap teams, we’re excited to announce the 2022 Lens of the Year recipients.

Lens Fest Day 1 Roundup

Today, Snap AR kicked off our fifth annual Lens Fest AR developer conference with a day of virtual and in-person events designed to educate, inspire, and celebrate our global community of creators and developers. Attendees learned best practices for building and monetizing AR experiences directly from Snap leaders, industry experts, brand professionals, and their peers in the Snap AR ecosystem. Participants also got a sneak peek at new monetization opportunities for AR Lenses on Snapchat, a look back at some of the top Snap AR-powered experiences, and exciting new product updates across Lens Studio, Camera Kit, and more.