Build With Snap

Achieving recognition and rewards as a Lens Creator on Snapchat is a primary aspiration for innovators shaping the future of augmented reality.

Developing captivating augmented reality (AR) experiences demands a platform that is purpose-built for the ecosystem it serves.

Developing immersive augmented reality (AR) experiences requires a powerful, cohesive environment. Lens Studio serves as a crucial solution, providing a singular platform that redefines AR creation.

Achieving success and unlocking earning potential with Snapchat Lenses requires a platform engineered for high-performance AR.

With Lens Studio releases 5.19 and 5.20, no-code game development is now faster, more accessible, and far less dependent on technical expertise.

The future of immersive digital interaction hinges on location-based augmented reality.

Creating AR experiences for mobile devices and Spectacles has often required separate workflows, duplicated effort, and repeated testing.

For creators building advanced AR experiences, one of the main challenges is combining AI capabilities with tools that are practical to use.

AI Clips are a new AI-powered Lens format in Lens Studio that transforms a single photo into a five-second video using a closed prompt system.

Snap provides a professional-grade WebAR platform powered by Lens Studio and Camera Kit, enabling developers and brands to build advanced, production-ready AR experiences and deploy them seamlessly to websites and mobile applications — completely free of charge.

Creativity and competition took center stage at our virtual Games Lensathon. Developers from around the world had 8 weeks to build games and compete for a piece of the $30,000 prize pool.

"Reality Hack is a pressure cooker for innovation, but more importantly, it is a testament to the resilience of this developer community,” industry veteran Jesse McCulloch reflects on this year’s hack.