When Snapchat launched, it gave a glimpse into a much larger world full of technology, innovation, and creativity through AR. Over 10+ years, our platform has grown to more than 200,000 AR Creators, two million Lenses, and more than 200 million daily users. Behind all of this growth and creativity is the core of Snap’s ecosystem: Snap AR.

Snap AR exists to empower creatives, professionals, and businesses around the world to revolutionize the way we work, play, and explore. It plays a massive role in the way people experience, and experiment with, AR. 

Here’s an overview of Snap AR and how it interacts with the platforms you know and love. 

Let’s dive in.

Why Does Snap AR Exist?

We’re committed to the future of AR—and that future exists in the hands of creatives. 

As Snapchat continued to grow, so did the demand for new Lenses and features, and we needed a place for Creators to explore the technology’s potential. AR was evolving into a tech movement, and the movement needed a home. Through Snap AR, we provide tools and technology for professional creatives around the world to develop innovative AR Lenses, tools, and features.

Our Commitment

First and foremost, we’re committed to innovation and creativity. We want our community to explore, tinker, test, and push the boundaries of AR. That’s why everything we do is meant to foster your imagination and inspire you to do what you do best: Create. We provide the platform and you provide the magic. 

As we said earlier, we’re committed to the future of AR—and its future is in good hands. We’re here to make tools that work for, and work with, creative professionals.

The Snap AR Ecosystem

Snap AR is the core of our ecosystem and our products and programs are a reflection of it. The innovation, creativity, and interactions within Snap AR spill out into the word in multiple ways:

Our Products

Snap AR is the center. Branching off of it are consumer facing products like Snapchat, Spectacles, and Snap Camera, used by millions of people around the world. 

Beyond creative and social products, we also have an extensive lineup of developer- and business-oriented tools like Lens Studio, Camera Kit, and Web Builder. We developed these tools to enable creatives to innovate using AR, whether it’s by creating Lenses or integrating AR tech into their own apps and business tools.

Our Programs

Of course, these developer tools would be nothing if it weren’t for the people who use them, and that’s where Snap AR’s programs come in:

Lens Community

A global platform that provides an opportunity for Lens Creators and developers to connect, learn, and collaborate.

Snap Lens Network

A place for professional Lens Creators, Developers, and Partners to find paid opportunities to work with brands and companies.

Creator Marketplace

The home for brands and agencies to search for top AR Creators, Developers, and Partners.


Our innovation lab. To date, we’ve allocated more than $4.5 million in special funding for AR research and development.

Behind the technology, innovation, and new tools, Snap AR is built by a quickly growing community of creatives who are passionate about the future of AR technology. So, if you’re looking to connect, learn, or develop, you’ve come to the right place. We can’t wait to see what you can do.