Snap AR: What are you passionate about right now?
GK: I’m passionate about creating experiences for social impact and education. Hopefully, I’ll get to work on more projects in that space this year. Through Lens Studio, I’m excited about 3D hand interactions and physics. I spend a lot of time experimenting with gravity and being able to move objects with my hand in AR. Applying real-world physics is thrilling, as you can make objects collide, gamify the Lenses, and more.
Snap AR: How do you think AR can positively affect the world?
GK: AR has proven it can have an enormous impact in not just the storytelling aspect but also by activating a younger demographic. It’s not limited in terms of the subject matter or industry. Experiences that tackle climate change, art history, and education have more potential to reach vast audiences as compared to offline campaigns.
Snap AR: What’s on the horizon for your creative career?
GK: I’m hoping to broaden my horizon with the kind of Lenses I work on. I would love to create AR experiences for a museum. In addition to this, I’m working on strengthening my skills in scripting and streamlining my process for Lens creation.
Snap AR: What does it mean to be a woman in this field?
GK: In my work, oftentimes I am conscious of the color palette or visual direction while pitching to clients so as to avoid being labeled “too feminine.” But, in the past two years, there has been a considerable shift in acceptance.
As a South Asian woman of color, I feel empowered being a representative of my community and have started to understand the importance of passing down my skills to others. As a rule of thumb, I also make it a point to collaborate with women on personal projects and recommend them for suitable jobs. At the same time, there is a lot to be done for teams to truly have an open culture where diversity isn’t just an item on the checklist.
Snap AR: What advice would you give to others looking to create their next Lens creation?
GK: I would say it’s really good to have a clear idea, palette, and direction before you begin your Lens. Look at championing one or two features and tools that best convey the message to your audience. Make sure your concept is original, visually engaging, and interactive!