Bringing AR to Allure’s 2022 Best of Beauty Awards

We partnered with Allure to transform their Best of Beauty Awards with augmented reality. Learn more about this exciting new partnership and how AR is elevating the beauty industry for both brands and consumers alike.

Since 1991, Allure has been the beauty industry authority on finding the latest and greatest makeup products on the market. This year, we partnered with Allure to transform their iconic Best of Beauty Awards, unveiling a series of Lenses allowing beauty lovers around the world to try on this year’s base, lips, and eyes winners through augmented reality.

Lenses can be accessed via Snapcodes featured in Allure’s print, online, and social coverage, unlocking realistic AR try-on experiences for the award-winning products. Try Hourglass Cosmetics’ gel eyeliner, see how your skin looks with Rare Beauty’s liquid blush, or give your lips a pop of color with Fenty Beauty’s lip stain. 

This exciting new partnership is yet another example of how AR is completely transforming shopping for both brands and consumers alike. AR try-on enables brands to reach existing and new customers through experiences that are personalized, engaging, and shareable — taking the shopping experience to a whole new level.

With AR try-on, users can explore a vast array of new looks and products before purchasing, introducing consumers to brands they may not have considered before. Brands can then reach and connect to a wider audience while reducing the return rate of products because customers feel more confident in their purchases. Even advertising feels more personalized to consumers as they become the models instead of seeing the product on a professional model or influencer. 

By embracing AR, beauty brands and influencers continue to make the industry more accessible and introduce their products to a much wider audience for a broader range of uses — like using makeup Lenses for video conferences or special product releases.

Start creating your own beauty Lenses with the help of Lens Studio and our growing AR community forum.