The Roommates Lens offers a curated AR experience designed to inject a dose of humor and creativity into your daily routine. By scanning objects in your house, they become characters that kickstart short-form comedy. By scanning a washing machine, you'll get a grizzled detective that helps you find the sock you lost in the dryer. Do the same overlay with your bed and the monster underneath will pop out with a sketch of their own. There are plenty of fun Roommates to find around your home. With this Lens, your home, office, or favorite hangout spot becomes the stage for animated antics and laugh-out-loud moments.
“We really wanted to ensure that users are able to put themselves next to characters they’re meeting for the first time — in their own personal space,” said AR Partnerships Project Lead Zac Zavala. “This project made us part of the Stoopid Buddy world, in a Snapchat way.”
Stoopid Buddy Stoodios is an artist-friendly collective that houses some of the finest talent in animation and entertainment. They’ve got a knack for creating unique visuals and telling character driven stories with an uncanny and irreverent sensibility. The Stoodio is home to the longest running stop-motion show on TV, the multi Emmy Award-winning Robot Chicken, as well as Crossing Swords on Hulu, Marvel’s M.O.D.O.K., Ultra City Smiths on AMC, and several others. Stoopid Buddy’s “Builds” division is behind the Emmy Award-winning costumes on FOX’S Masked Singer, and their “Spots” team has delivered commercials for clients ranging from LEGO to Pepperidge Farms.
Using advanced AR capabilities, the Roommates Lens creates an immersive experience where animated characters from the Roommates series interact with your surroundings in real time. Picture this: a character leaping off your kitchen counter or delivering a punchline from your living room sofa!
“To be able to scan different objects and make them come to life, it’s that interactive element that really captured our attention to partake in this super fun project,” explains Stoopid Buddy Stoodios Co-President Matthew Senreich.
The Roommates Lens is a testament to the power of AR in enhancing our relationship with our environment. By overlaying animated characters onto real-world locations, we’re able to add a new layer of context and enjoyment to the spaces we interact with daily.
Fans can access the Roommates Lens directly through Snapchat and watch as their surroundings are transformed into a comedic playground. The characters from Roommates will appear, interact, and entertain, turning ordinary moments into extraordinary experiences.
Stay tuned and get ready to laugh your way through your day with the Roommates Lens. Your daily routine just got a whole lot more animated!