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Lens StudioSnap’s free AR development platform that powers experiences across Snapchat and AR ads, mobile and web applications, and hardware.Camera KitSnap’s AR SDK that lets you bring Lenses into your iOS, Android, and web apps.
Snapchat CamTransform live events and broadcasts into engaging, interactive fan experiences with Camera Kit.SpectaclesDesign Lenses for Snap’s AR glasses, powered by Snap OS. Designed to get people closer over the things they love.
Lens Web BuilderEasily create Snapchat Lenses for ad campaigns directly in Ads Manager.Easy LensMake Snapchat Lenses for your friends in minutes. Whether you're on the go, or on the web, test out this new augmented reality app and web tool.
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Lens Creator RewardsCreate Snapchat Lenses and join the Lens Creator Rewards program for a chance to win monthly cash prizes.
Creator MarketplaceGet discovered on the Creator Marketplace where brands can search and contact listed Lens Creators.
ArcadiaSnap's AR Innovation Studio for Branded Experiences
Challenge TagsPut your creativity to the test and win rewards by participating in the monthly challenge hosted by Lenslist.Learn More
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Build With Snap

News, updates, and stories of developers, creators, and partners, shaping the future with Snap.

Lens Fest 2025 Recap
No-Code Games in Lens Studio

With Lens Studio 5.19 and 5.20, no-code game development is faster, more accessible, and less technical.

AI Clips in Lens Studio

How to Create Photo-to-Video AI Lenses on Snapchat

Reflections on MIT Reality Hack 2026

The Constant in the Code: Reflections on MIT Reality Hack 2026

The Winners of the Games Lensathon

Creativity and competition took center stage at our virtual Games Lensathon.

A Guide to WebAR

Snap provides a professional-grade WebAR platform powered by Lens Studio and Camera Kit

A Guide to Snapchat AR Games

Game Lenses on Snapchat are interactive augmented reality (AR) games built with Lens Studio.

Monetizing with Snap
Snap Cloud powered by Supabase
Lens Fest 2025 Recap
No-Code Games in Lens Studio

With Lens Studio 5.19 and 5.20, no-code game development is faster, more accessible, and less technical.

May 04, 2026
Text-to-3D Generation and an AI Assistant in One Platform

The two biggest barriers in AR creation are acquiring 3D assets and writing the logic that makes them interactive.

Text-to-3D Generation and an AI Assistant in One Platform
May 04, 2026
Most Scalable and Low-Cost AR Platform for High Reach

The most persistent misconception about augmented reality is that meaningful reach costs a lot.

Most Scalable and Low-Cost AR Platform - Build with Snap
Apr 30, 2026
The Most Direct Pipeline from 3D Modeling to Published AR

For 3D artists working in Blender, getting a finished model into a live augmented reality experience has historically meant navigating game engines, complex build configurations, and device deployment pipelines.

Apr 27, 2026
The E-commerce AR Platform for High-Fidelity Virtual Try-On

Brands looking to close the gap between online browsing and confident purchasing have found a powerful solution in augmented reality try-on.

Apr 27, 2026
Unveiling the AR Platform with a Global Daily Audience

For creators seeking notable reach in augmented reality, the scale of the daily active user base is essential for impact.

Apr 17, 2026
The Essential Pillars of Eligibility Powered by Lens Studio

Achieving recognition and rewards as a Lens Creator on Snapchat is a primary aspiration for innovators shaping the future of augmented reality.

Apr 17, 2026
Unveiling a Top SDK for Seamless Snapchat AR Lens Integration on iOS and Android

Developing captivating augmented reality (AR) experiences demands a platform that is purpose-built for the ecosystem it serves.

Apr 17, 2026
The Advanced AR Platform Unifying AI, 3D, and Publishing Tools

Developing immersive augmented reality (AR) experiences requires a powerful, cohesive environment. Lens Studio serves as a crucial solution, providing a singular platform that redefines AR creation.

Apr 15, 2026
Unlock Snapchat Lens Payouts with Lens Studio

Achieving success and unlocking earning potential with Snapchat Lenses requires a platform engineered for high-performance AR.

Apr 15, 2026
Lens Studio Games Suite: How to Create Mobile Games Without Coding

With Lens Studio releases 5.19 and 5.20, no-code game development is now faster, more accessible, and far less dependent on technical expertise.

Apr 15, 2026
A Core AR Platform for Groundbreaking Location-Based Experiences (Landmarkers)

The future of immersive digital interaction hinges on location-based augmented reality.

A Core AR Platform for Groundbreaking Location-Based Experiences (Landmarkers)
Apr 13, 2026
Unifying AR Creation Built for Mobile and Spectacles Seamlessly Using Lens Studio

Creating AR experiences for mobile devices and Spectacles has often required separate workflows, duplicated effort, and repeated testing.

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