Lens Web Builder

Check out Lens Web Builder’s Asset Library for hundreds of AR assets related to different verticals and events. Adding assets and objects like Makeup, Accessories, and more to your Lenses can increase engagement and relevance.

Lens Web Builder also includes advanced, responsive AR templates known as Customizable Effects – allowing brands to easily create unique, immersive Lenses. To customize, simply select a Customizable Effect and upload an image or connect your Product Catalog.

Lens Web Builder makes creating AR shopping experiences easy with the Custom AR Beauty Template. Select your Product Catalog when creating your Lens and Lens Web Builder will pull in images of your products so Snapchatters can try them on in real time!

Now that you’ve created your AR Shopping Lens, you can publish with either paid or organic distribution. With paid, you can be sure that your shoppable AR experience will be seen by your particular audience on Snapchat. If you choose to publish organically on a Public Profile for Business, you can let the power of your AR experience take flight on its own.

Clover, the mobile on-demand dating service, has been working with Snapchat on direct response campaigns to acquire new users. Augmented Reality Lenses were a product Clover wanted to explore, understanding that Lenses have a unique ability to drive deep engagement through playtime, and brand endorsement through shares. Snapchat’s release of Lens Web Builder allowed Clover to start testing AR. The web-based tool was easy to use and could be created in-house with minimal time invested from Clover’s creative team. Clover has leaned in and seen a 7% share rate on their Lenses created with Lens Web Builder. They’ve since quickly and efficiently created multiple Lenses for use in their media campaigns.