Monetize Your Lenses
Lens Creator Rewards unlocks multiple ways to monetize. Create Lenses that
delight Snapchatters and become eligible to receive payouts for your creativity.
Ways to Get Rewarded
Lens+ Payouts
Build Exclusive Lenses! With Lens+ Payouts, your Lenses are
eligible to receive rewards based on engagement from Lens+
and Snapchat Platinum subscribers.
Top Performer Payouts
Receive rewards if your Lens becomes a top performer. Open to
all eligible Creators, this program rewards Lenses that
Snapchatters love to post.
Why Build for Snapchat
From games to AI-powered Lenses, Snap supports your creations with the tools, reach, and rewards to grow your business
Monetize & Reach Millions
Reach a massive global audience with over 350 million people 1 using Lenses every day and 175 million playing games 2 every month – all without having to worry about overhead.
Powered by Creators
Over 400,000 Creators have built more than 4 million Lenses. 3 Whether you’re a solo Creator or a global studio, you’ll join a community shaping how people play, create, and connect.
Free, Powerful Tools
Lens Studio is free and designed to fit the way you create – on Desktop, Mobile, or Web. Create interactive games, Bitmoji experiences, AI-powered Lenses, video templates, and more, with all the tools to bring your ideas to millions.
Get Started on Desktop
Download Lens Studio 5.15.0
FAQ
Q: What is Lens Creator Rewards?
A: Lens Creator Rewards is how you get rewarded for your Lenses on Snapchat. Creators can receive rewards in two ways:
Top Performer Payouts – Become eligible when a Lens reaches 15,000 Qualified Posters in its first 90 days.
Lens+ Payouts – Become eligible based on subscriber engagement with your Exclusive Lenses. Available to approved Creators who apply.
Q: Why should I join Lens Creator Rewards?
A: Lens Creator Rewards helps you get recognized, grow your audience, and receive rewards for your creativity. By joining, you can:
Receive rewards for Lenses you create through Top Performer Payouts or Lens+ Payouts
Grow your audience and reach over 350M daily Lens users 1
Build with the latest technology in Lens Studio – from interactive games and Bitmoji experiences to AI Lenses, video templates, and more
Q: Who can join Lens Creator Rewards?
A: Lens Creator Rewards are open to Lens Creators who are at least 18 years old and based in an eligible country. Additionally, Lens+ Payouts are only available to approved Creators who apply.
Q: Can I enroll my Lens into both payouts?
A: No. Each Lens can only be enrolled in one program at a time – either Top Performer Payouts or Lens+ Payouts.
Q: Which types of Lenses do not qualify for payouts?
A: Lens Creator Rewards are meant to inspire original creativity within AR. Lenses that violate our Moderation Guidelines will not be eligible. Additionally, Top Performer Payouts may not be issued to Lenses primarily based on:
Simple color filters/styles applied to the camera
Basic beautification/saturation/sharpness modifiers
Static 2D images with limited interactivity
Frames/collages that only apply a border or text
Easily repeatable characteristics and/or copies of other Lenses
Q: How long will the Lens Creator Rewards Program continue for?
A: Lens Creator Rewards will be ongoing at Snap’s discretion.