AR shapes how we experience the world around us and makes the moments shared between friends on Snapchat truly unique. With AR Lenses, Snapchatters can learn new things, try on clothes, create imaginary friends, and even transform into a horse.

The Lens Creator Rewards Program celebrates creativity by giving a creator a chance to receive a monthly reward for making high-performing Lenses on Snapchat.


If you’re creating a new Lens for the Lens Creator Rewards Program, we want you to let your imagination run wild. But if you’re looking for inspiration, check out a few existing engaging Community Lenses below.
Boost Snapchatter awareness of your Lenses with these Lens optimization best practices and discoverability tips.


Q: How is Snapchat engagement calculated?
A: Engagement is calculated using a proprietary formula based on a number of factors, which may include account performance and user engagement, measured during the prior month. The proprietary formula may be adjusted by us from time-to-time.

Q: Does the reward vary depending on performance?
A: Yes. Every month, a Lens Creator may receive a reward if their Lens is a high-performing Lens based on a proprietary formula. Rewards vary based on performance of the Lens.

Q: How do I know if my Lens is eligible for the Lens Creator Rewards Program?
A: To be eligible, your Lens must be designated as a public Lens in Lens Studio, your Lens must be a high-performing Lens, you must reside in and have submitted your Lens from an Eligible Country, you must successfully set up a payment account and be compliant with all guidelines and the Lens Creator Reward Program Terms.

Q: How do I know if I am eligible for a reward?
A: Creators eligible for a reward will receive an email that they have a payout as well as a push notification from the Crystals Hub within Snapchat, to cash out their payouts.

Q: How often are rewards paid out?
A: Rewards will be paid out monthly.

Q: How do Creators eligible for a reward get paid?
A: Creators who qualify for a reward will receive a push notification via the Snapchat application and get paid through our partner Hyperwallet after successfully completing onboarding.

Q: How long is the program?
A: The Lens Creator Rewards Program is a pilot program and will be ongoing at Snap’s discretion.

List of eligible countries:
Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Colombia, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Ireland, Italy, Jordan, Korea (the Republic of), Kuwait, Libya, Mexico, Morocco, Netherlands (the), New Zealand, Nigeria, Norway, Oman, Palestine, Philippines (the), Qatar, Saudi Arabia, Singapore, Spain, Sweden, United Arab Emirates, United Kingdom, United States.