Developing Fashion Lenses for Virtual Try-On using Lens Studio

Augmented reality enables the creation of robust and engaging consumer experiences, powering compelling ways for shoppers to visualize, try on, and experience physical products before purchase. At the same time, as our lives become more digitized, virtual fashion is becoming an important part of people’s digital identity. Snap’s unique features and tools create one of a kind experiences, giving brands, creators, and developers the ability to enable Snapchatters to truly immerse themselves in the latest fashion trends. Snap’s tools power the creation of augmented reality experiences, including Fashion Lenses, that enable virtual try-on and help brands, creators, and developers interact with shoppers, consumers, and Snapchatters globally.

Fashion Lenses allow you to interact with virtual clothing (dresses, jackets, pants), accessories (eyewear, jewelry, handbags, hats, footwear, watches) that are replicas of real-life objects, and virtual garments that only exist online. Learning to create Fashion Lenses opens a world of opportunities, such as collaborating with global brands to produce branded Lenses or creating your own fashion Lenses.