Any location-based Lens requires a thorough understanding of users’ surroundings through 3D reconstruction, semantic understanding, and location data. In contrast, non-location-based AR contextually or procedurally overlays objects onto the world without relying on a specific location and will load the Lens without having to scan the location for which the Lens was developed.
Building location-based AR content presents some unique considerations. For this course, we will focus on three: blending AR content with the physical world, guiding your audience through the Lens experience, and helping your audience discover and engage with the Lens.