Imagine a local monument or your favorite nearby park transformed into an augmented reality (AR) attraction featuring visual hints that tell you about the monument or enable you to see what the space looked like before the park was built. Location-based AR makes this possible, and it’s specifically designed to bring a location to life and turn any local structure or international landmark into an augmented reality attraction. In 2019, Snapchat introduced Landmarker Lenses
with scans of famous locations, including the Eiffel Tower in Paris, Buckingham Palace in London, the Flatiron Building in New York City, and many more.
Today, Snap AR enables creators to scan a local structure and create a Lens experience tied to the structure using Custom Location AR. By leveraging Custom Location AR in your Lenses, you can build interactive and engaging experiences tied to a specific location of your choice, opening up a world of opportunities! From collaborating with local organizations to producing promotional Lenses for a business or creating a Custom Location Lens for your school, state park, or local landmark you want to celebrate in your community, the possibilities are truly endless.