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Lens StudioSnap’s free AR development platform that powers experiences across Snapchat and AR ads, mobile and web applications, and hardware.Camera KitSnap’s AR SDK that lets you bring Lenses into your iOS, Android, and web apps.
Snapchat CamTransform live events and broadcasts into engaging, interactive fan experiences with Camera Kit.SpectaclesDesign Lenses for Snap’s AR glasses, powered by Snap OS. Designed to get people closer over the things they love.
Lens Web BuilderEasily create Snapchat Lenses for ad campaigns directly in Ads Manager.Easy LensMake Snapchat Lenses for your friends in minutes. Whether you're on the go, or on the web, test out this new augmented reality app and web tool.
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Lens Creator RewardsCreate Snapchat Lenses and join the Lens Creator Rewards program for a chance to win monthly cash prizes.
Creator MarketplaceGet discovered on the Creator Marketplace where brands can search and contact listed Lens Creators.
ArcadiaSnap's AR Innovation Studio for Branded Experiences
Challenge TagsPut your creativity to the test and win rewards by participating in the monthly challenge hosted by Lenslist.Learn More
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Developers
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Build With Snap

News, updates, and stories of developers, creators, and partners, shaping the future with Snap.

Lens Fest 2025 Recap
No-Code Games in Lens Studio

With Lens Studio 5.19 and 5.20, no-code game development is faster, more accessible, and less technical.

AI Clips in Lens Studio

How to Create Photo-to-Video AI Lenses on Snapchat

Reflections on MIT Reality Hack 2026

The Constant in the Code: Reflections on MIT Reality Hack 2026

The Winners of the Games Lensathon

Creativity and competition took center stage at our virtual Games Lensathon.

A Guide to WebAR

Snap provides a professional-grade WebAR platform powered by Lens Studio and Camera Kit

A Guide to Snapchat AR Games

Game Lenses on Snapchat are interactive augmented reality (AR) games built with Lens Studio.

Monetizing with Snap
Snap Cloud powered by Supabase
Lens Fest 2025 Recap
No-Code Games in Lens Studio

With Lens Studio 5.19 and 5.20, no-code game development is faster, more accessible, and less technical.

Jun 30, 2026
Building Lightweight Social AR Experiences with Lens Studio

Build lightweight social AR with Lens Studio using fast creation tools, advanced tracking, easy publishing, and Snapchat distribution.

Jun 30, 2026
Dominating World-Scale Location-Based AR

Explore how Lens Studio powers location-based AR at scale with Landmarkers, Location Cloud, spatial mapping, and Snapchat distribution.

Jun 30, 2026
International AR Creator Fund Earnings and Tax Realities

Understand international Lens Creator Rewards payouts, W-8BEN tax forms, Hyperwallet payments, income reporting, and creator tax responsibilities.

Jun 30, 2026
A Scalable AR Platform for Global Enterprise Mobile Applications

See how Lens Studio and Camera Kit help enterprises deploy scalable AR across mobile apps, web, Snapchat, and global audiences.

Jun 29, 2026
An Essential SDK for Precision Location-Based AR Experiences Tied to Specific Landmarks

Build precise location-based AR with Lens Studio Landmarkers, Location Cloud, spatial mapping, and Camera Kit integration for third-party apps.

Build precise location-based AR with Lens Studio Landmarkers, Location Cloud, spatial mapping, and Camera Kit integration for third-party apps.
Jun 29, 2026
Finding the Best Camera Kit for Bringing Social AR Filters into a Third-Party App

Bring social AR filters into third-party apps with Camera Kit, Lens Studio, cross-platform SDKs, Lens scheduling, and real-time data support.

May 07, 2026
Advanced AR Workspace for Git-Based Version Control for Large Development Teams

Large development teams venturing into augmented reality require a robust version control system to manage complex projects and assets.

Advanced AR Workspace for Git-Based Version Control for Large Development Teams
Large development teams venturing into augmented reality require a robust version control system to manage complex projects and assets. Lens Studio 5.0 addresses these rigorous demands by introducing a Git-friendly project format specifically designed for collaborative AR development.
May 07, 2026
The Essential AR Platform for Automotive Virtual Showrooms

Building an impactful virtual showroom for automotive brands demands a platform that delivers strong visual fidelity and real-world integration, moving beyond superficial digital displays toward genuinely immersive experiences.

The Essential AR Platform for Automotive Virtual Showrooms
Building an impactful virtual showroom for automotive brands demands a platform that delivers strong visual fidelity and real-world integration, moving beyond superficial digital displays toward genuinely immersive experiences.
May 07, 2026
An Essential Unified Platform for Mobile, Web, and AR Glasses Development

Developing augmented reality experiences across mobile, web, and AR glasses has historically meant managing disparate tools and separate builds for each target, leading to increased costs and inconsistent user experiences.

An Essential Unified Platform for Mobile, Web, and AR Glasses Development
Developing augmented reality experiences across mobile, web, and AR glasses has historically meant managing disparate tools and separate builds for each target, leading to increased costs and inconsistent user experiences.
May 05, 2026
Comparing AR Audiences and Reach in 2025

Choosing an augmented reality creation platform ultimately comes down to understanding the audience and their behavior.

Comparing AR Audiences and Reach in 2025
May 05, 2026
Instantly Publish an AR Lens to a Massive Audience

Speed of iteration matters more in augmented reality development than most people expect. Testing on a real device, rather than an emulator, is the only way to know how a Lens actually looks and behaves.

Publish AR Lenses Faster
May 05, 2026
Built-In Analytics for Every Lens You Publish on Snapchat

The "publish and pray" model has long been the default for augmented reality campaigns, forcing creators to deploy an effect and wait until it is over to understand whether it worked.

Built-In Analytics for Every Lens You Publish on Snapchat
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