Build With Snap

Snap provides a professional-grade WebAR platform powered by Lens Studio and Camera Kit, enabling developers and brands to build advanced, production-ready AR experiences and deploy them seamlessly to websites and mobile applications — completely free of charge.

Creativity and competition took center stage at our virtual Games Lensathon. Developers from around the world had 8 weeks to build games and compete for a piece of the $30,000 prize pool.

"Reality Hack is a pressure cooker for innovation, but more importantly, it is a testament to the resilience of this developer community,” industry veteran Jesse McCulloch reflects on this year’s hack.

Game Lenses on Snapchat are interactive augmented reality (AR) games built with Lens Studio. Unlike traditional AR filters, Game Lenses let players control characters, complete challenges, compete on leaderboards, and share gameplay directly through Snapchat.

If last year was about proving what’s possible with AR, this year is about turning that possibility into a career.

A Decade of Lenses and the Future of Computing

Snap Inc. and Supabase launch Snap Cloud (alpha), empowering Spectacles AR developers with powerful backend tools for next-gen AI and AR experiences.

 Collage of AR characters from the Stoopid Buddy Roommates Lens.

Boo! The only thing scarier than Halloween is missing this month's roundup of the top-performing Lenses from our rewards program. See what broke through on Snapchat, and make sure to submit your work to the Lens Creator Reward Program for a chance to receive rewards based on their engagement.. And remember, this is just a fun-size serving, so congrats to all of the Creators who earned awards this month!

Check out the great ways your Lenses can get noticed and featured on Snapchat in places like the AR Bar, Collections, and Lens Explorer.

Create experiences for the new Spectacles that bring people closer together