Lens Analytics uses anonymous and aggregated data to bring rich detailed insights into Lens engagement, beyond view counts and shares — all while protecting the privacy of our community.
Snap offers programs and partnerships that help you learn, innovate, and grow as you build your augmented reality business.
Snap Lens Network
With a verified Snapchat profile, find paid opportunities to work with brands and companies, receive funding to pursue experimental projects, and gain access to our most advanced AR tools before they become publicly available.
The Creator Marketplace provides opportunities for top Lens Creators, Developers, and Partners by allowing brands and agencies to search for top talent within Snap’s AR ecosystem.
Snap's AR Innovation Lab provides grants to support AR exploration and product development across many industry verticals, including education, navigation & accessibility, gaming, health & wellness, fashion & retail, manufacturing, and more.
Lenses are Snap’s augmented reality experiences, with which over 250M Snapchatters engage every day.1 They sense, enhance, and transform the world around us — but we’re just scratching the surface of what’s possible!
Utility Lenses
Build AR experiences that solve problems.
Learn more about our world with the power of Utility Lenses. These AR experiences inform and enrich – helping you do things like translate languages, take spatial measurements, and scan real-world objects.
Entertainment Lenses
Build AR for art, music, film and culture.
Storytellers of all kinds can bring their visions to life through the magic of Augmented Reality. AR is an increasingly essential component to live events, museums, and cultural experiences.
Shopping Lenses
Build AR for shopping, fashion and beauty.
AR is revolutionizing the way we shop, browse, and try on products. These Lenses evolve ecommerce by recreating the in-store shopping experience. Brands are just now beginning to realize the immense potential for Shopping AR.
Self-Expression Lenses
Build AR for more creative communication.
AR empowers people to express themselves – giving them the tools they need to share their unique personality, preferences and point-of-view.
Game Lenses
Build AR for a new generation of gamers.
Augmented Reality is fueling a new era of gaming, one that bridges virtual experiences with real world environments. Connected Lenses allow multiple players to compete in shared AR gaming experiences.
Education Lenses
Build AR for a new paradigm of teaching.
Enrich minds everywhere with educational AR – a powerful engine for global, cultural and social change. Educational Lenses have the potential to inspire a whole new generation of learners.
Spectacles
Spectacles are wearable AR glasses that allow Snapchatters to experience AR in a new, totally immersive dimension. Publish directly from Lens Studio to Spectacles in minutes to quickly test and iterate on Lenses.