Dream It. Build It.

The Latest From Snap AR

Snap Augmented Reality

Snap AR enables creators around the world to revolutionize the way we create, explore, and play.

300,000

Lens Creators

Join our growing community of over 300,000 Lens Creators & Developers who are building millions of AR Lenses.²

3 Million

Lenses

More than 3 million Lenses have been created with Lens Studio, available across Snapchat, Snap Camera, Spectacles, and Camera Kit.⁴

5 Trillion

Lens Views

Lenses built in Lens Studio have been viewed more than 5 trillion times on Snapchat and in mobile apps powered by Camera Kit.⁷

Design and Develop

Bring your idea to life with our suite of Lens development, management, and analytic tools.

Lens Studio is a powerful, best-in-class desktop application designed for artists and developers to build augmented reality experiences.

Get Started

Lens Web Builder enables brands and agencies to create branded AR experiences through our templates with no coding experience required.

Get Started

My Lenses is a web management tool that organizes, searches, and analyzes Lenses published in Lens Studio — all from your browser.

Learn More

Lens Analytics uses anonymous and aggregated data to bring rich detailed insights into Lens engagement, beyond view counts and shares — all while protecting the privacy of our community.

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Engage and Grow

Snap offers programs and partnerships that help you learn, innovate, and grow as you build your augmented reality business.

With a verified Snapchat profile, find paid opportunities to work with brands and companies, receive funding to pursue experimental projects, and gain access to our most advanced AR tools before they become publicly available.

Apply

The Creator Marketplace provides opportunities for top Lens Creators, Developers, and Partners by allowing brands and agencies to search for top talent within Snap’s AR ecosystem.

Learn

Snap's AR Innovation Lab provides grants to support AR exploration and product development across many industry verticals, including education, navigation & accessibility, gaming, health & wellness, fashion & retail, manufacturing, and more.

Learn

Build The Next Generation of AR

Lenses are Snap’s augmented reality experiences, with which over 250M Snapchatters engage every day.¹ They sense, enhance, and transform the world around us — but we’re just scratching the surface of what’s possible!

Learn more about our world with the power of Utility Lenses. These AR experiences inform and enrich – helping you do things like translate languages, take spatial measurements, and scan real-world objects.

Storytellers of all kinds can bring their visions to life through the magic of Augmented Reality. AR is an increasingly essential component to live events, museums, and cultural experiences.

AR is revolutionizing the way we shop, browse, and try on products. These Lenses evolve ecommerce by recreating the in-store shopping experience. Brands are just now beginning to realize the immense potential for Shopping AR.

AR empowers people to express themselves – giving them the tools they need to share their unique personality, preferences and point-of-view.

Augmented Reality is fueling a new era of gaming, one that bridges virtual experiences with real world environments. Connected Lenses allow multiple players to compete in shared AR gaming experiences.

Enrich minds everywhere with educational AR – a powerful engine for global, cultural and social change. Educational Lenses have the potential to inspire a whole new generation of learners.

Spectacles are wearable AR glasses that allow Snapchatters to experience AR in a new, totally immersive dimension. Publish directly from Lens Studio to Spectacles in minutes to quickly test and iterate on Lenses.

Learn

Camera Kit allows developers to bring the power of Snap AR into their own products, creating unique augmented reality experiences in their apps.

Learn

Join The Community

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